Game On! Out The Box Marketing Scores Big with FNB at Cape Town Stadium

This January, we had the incredible opportunity to bring the energy and excitement to Cape Town Stadium for an unforgettable FNB activation at a Cape Town City FC soccer match! As proud sponsors of the team, FNB wanted to create an engaging and interactive experience for fans—and that’s exactly what we delivered.

Bringing the Stadium to Life

The FNB mascot was the star of the show, hyping up the crowd, posing for photos, and engaging with fans to build excitement ahead of the match. Our brand ambassadors were on hand, making sure every guest had a fantastic experience—guiding them through the activation, interacting with fans, and keeping the energy levels high.

A Winning Activation: Memory Match & Spin to Win

One of the highlights of the activation was our Memory Match Game. Fans had to test their skills by memorizing and matching different FNB icons—proving their focus and quick thinking. Those who completed the challenge earned a chance to spin the prize wheel, where they could win exclusive FNB-branded promotional gifts.

The activation was a massive success, with fans loving the interactive experience and the chance to take home some exciting prizes. Moments like these are what Out The Box Marketing is all about—creating dynamic, engaging brand activations that leave a lasting impact.

Looking for an Unforgettable Brand Activation?

Whether it’s a sports sponsorship activation, an experiential marketing campaign, or a custom event, Out The Box Marketing brings brands to life in creative and engaging ways. Want to create your own winning activation? Let’s chat!